The latest news reveals that Twitter and LinkedIn are joining forces to make the immediate availability of data even more immediate.

Twitter, now famous with 140-character sound-offs, and LinkedIn, a professional networking haven, will be offering users the ability to have statuses posted on either site be pulled or pushed to both.

This next-generation of popular social media has opened all of our eyes to 'integration'. They are no longer stand-alone entities but rather interconnected social media giants. A Social Media Fusion, if you will. It's essentially social media within social media.

This partnership spells heavenly ascendence for the savvy professional leveraging their own knowledge to enlighten and connect the masses. For the casual user, it may simply be a bonus. For marketers, a dream finally realized or a nightmare?

If part of my job is to know why and how you do something, then this seems like another perfect opportunity to research consumer behaviour. Given that social media is still in its infancy (with no evidence of fading), creating a social media conglomerate may just simplify a marketer's task at communicating.

The central concept still remains: information now. Instead of multiple feeds on multiple sites, I can have it all (or two of what I consider the Big Three) delivered to my door. It's the fast-food of the internet age: fast-information via social media.

Does this complicate the already arduous world of online marketing? Does it simplify it? How do we begin marketing instantaneously when people, countries part, are sharing information instantaneously? I believe the answer is getting those same people to do the marketing for us. Next step: HOW?