I was reading this blog post on the correlation between effective tradeshow design and the right side of your brain and found my own brain tickled.
It’s a neat exposé on when designing a tradeshow booth organizations should place more value on aesthetics instead of bulleted feature lists and recycled stock photography. I think it beyond respectable and inspiring that the designers (and the client!) were willing to take a risk on a giant baby’s head because I doubt many others would do the same.
Tradeshows are for showcasing the product not obtuse graphics and unclear marketing messages, right? But these designers have it right, don’t they? In a sea of look-a-like booths, banners and salespeople who’s not going to be attracted to the giant baby’s head? Ultimately, it serves its purpose and effectively does its job: recruits prospects to walk over, with or without the intent of buying, and be sold to.
Marketing is a game of perception. We can be so paralyzed with the fear of sending the wrong message, we forget that sending the same redundant message can be more dangerous.
