Is the business card still relevant?
The short answer is YES. How, in an age of digital everything, can this small piece of cardstock hold so much power?
Here’s mine Designed by Me (minus personal info)
It travels from the designer to the printshop to your hands and then into the hands of a prospect, a customer or other business relation. The most important part of a business card’s life is actually none of the above steps but rather what the recipient does with it. Do they keep it or trash it?
Almost every business has some form of a digital signature (often featured in their email correspondence) but we’re not so digitally entrenched as a society that we don’t occasionally step away from our computers. It is those face-to-face, in-person interactions where the business card becomes king.
It can ensure that you be remembered because it is the physical representation of you, your company and what your company represents.
A small 3″x4″ card. The beauty of it is that you have carte blanche! Design it however you like. Include as little or as much information as you like. Be bold. Be memorable. Be different.
I once received a bright red, foldable business card presented in a miniature envelope. The business card itself was a mini adventure. It was from an event management company and, to this day, I have not forgotten them or the impression they made.
You should be looking to make the same impression. Amongst the hundreds of cards any notable person at a company may receive, what do you do to ensure that they keep yours and not trash it?
