Ken Jeong, of Community and ridiculous stunt fame, has turned pink this holiday season, jumping on board with Pepto Bismol for a series of hilarious ads:

The Pepto is going social, driven by an "Eat, Drink and Be Covered" mantra to get you through any uncontrollable fits of overconsumption, overindulgence, and unbridled holiday goodness!

Its highly pink (and highly playful) YouTube channel is backed by an equally festive and ACTIVE Facebook page and Twitter account.

I love Pepto's choice for celebrity representation. Ken is current, popular and highly addictive -- you can watch his videos over and over again -- just what Pepto wants. Keeping it all relevant with an overarching holiday theme, Pepto presents a strong, integrated digital campaign sure to stick in my mind the next time my gingerbread cravings get the best of me...