And so do you. I'm not trying to offend you. Honest.
Our brains are saturated, overexposed, goldfish, marketing nightmares. But you've heard this before. Too much information, all thrown at us right now, and if you missed it then you lose, and if you caught it then you're so-three-seconds-ago when you began reading this sentence.
But my take is that even though we're more tired than ever before, we're also smarter. I need to have faith in you. Because you have exactly what I need: the intelligent prowess to understand me, and that is most important of all.
When that brain of ours feels a little weary and a little overloaded, it's not just going to take flash, pep and jazz to move us off of our ergonomic office chair. Instead, we'll respond to intelligence, wit and insight.
So, why don't I tell you something you may not know, in a way you may not have seen, and then ask you to do something for me in return. Visit a url. Call a phone number. Fill out a survey. Cut out a coupon.
And when we get really cozy with one another, I'll give you something bigger, something intangible so that you will do something big for me. I transfer the knowledge. Make you an advocate. Being an advocate gives you immeasurable power. And we create a long-lasting bond.
