“The market for something to believe in is infinite,” Seth exclaimed as he concluded his retrospective trip down Highway 11 and his visit to Rita’s infamous Candy Shoppe. At The Art of Marketing, Seth begins with a story. And to every good story, there is inevitably some lesson to be learned, some mantra to be imparted. And, so, if you create something to believe in, if you tell a compelling story, if you lead, then, you too can win.
Geniuses: those who solve an interesting problem in a unique way.
Leadership: what marketing has become.
Fear: what resides at the core of the lizard brain (inside our own amygdala) that prevents us from being the two things listed above.
So how do we overcome the lizard brain (or the resistance)? Be an artist. Or a leader. Or a genius. Just deciding to be different may be enough.
For me, it’s thinking like the un-corporation. Deciding that mediocrity and bureaucracy just aren’t going to cut it because creativity, inspiration and leadership are worth so much more.
What does it mean to you?
Image Credit: The Biz Media >> http://blog.thebizmedia.com/2010/03/sneak-peak-at-the-official-photos-for-the-art-of-marketing/
