Do You Work On the Fly?
The last job interview I did (a couple of months ago before being hired as a Marketing Coordinator at that same company) I was asked: "Do you work on the fly or do you require a more scheduled approach?"
I always love these types of questions because, ultimately, the employer is looking for balance. If you choose one over the other, you may delineate a weakness unknowingly. Ideally, you can work in any environment, under any circumstance with any given level of pressure. Now, if only unicorns did exist!
In Marketing (as I imagine is true in all other fields of work), being able to balance both is crucial. You want to be able to plan ahead -- consider product launches, rebranding, events, tours etc.
But, you also want to be able to respond quickly -- think competitor attacks, industry updates, internal and external crises and achievements. The ability to be nimble as an organization is invaluable. To be nimble in Marketing is gold in the bank.
Nimble can mean flexible which means quick which in turn means powerful. The trick is staying effective and efficient all the while.
Always a challenge, I know. But if you cannot react now -- to that competitor's ad campaign or to your website crashing or to a spectacular event your company just returned from -- it won't matter if you react later.