C’mon Marketing World, Find Me Some Integrity!
Don't tell me about Charlie Sheen. Do not talk to me about foolish world records or incoherent messaging or ill-planned and ill-fated marketing.
I don't care.
I struggle with having empathy for those who have so much and yet give so little. It's not just about celebrities being struck down by the jaws of fame, drugs and misfortune. For me, it's about the constant struggle of being human and humane.
To give so much and yet receive so little in return. Is this not the life of the impoverished? Of the sick and hungry? Of even the non-profits who stand up to protect these people?
As our culture becomes more of a do-it-yourself, everyone-is-an-expert, turnkey digital marketplace, I ask -- what do marketers do anyway?
I'm officially declaring this a marketing epidemic! And yet, I choose integrity, sincerity, and trust.
Yeah, sure, it's sappy. But emotion equals impact. Impact equals results.
So, what do marketers do? We give you a voice and an identity, and we transform it all into results. Find me some integrity, I know it's out there!